• Cheeky Monkeys

The Local Yokel Project

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Contact:     Meg Devan 082 473 5269

Email:         meg@localyokel.co.za

Website:    www.localyokel.co.za

Facebook:  www.facebook.com/TheLocalYokelProject


 The Local Yokel Project is a privately funded initiative to educate and inspire local consumers to consider the impact of their daily investment in OUR own economy with the view to improve the socio-economic future of this region. (in simple terms- to get East Londoners to support East London owned companies first- and keep OUR money here)

To list as a local business and become a member of The Local Yokel Project, the fee is R750 for all business other than NGOs (R500 per annum) government owned entities. The reason for the fee is to create an ongoing income to continuously market the campaign and train our locals to think local first! As a Local Yokel, you will get your own page on my website with all of your contact info and up to 4 pictures to show what your business does. You also have full use of my logo as validation that your business is a LOCAL business and deserving of LOCAL support!

I market your business by directing traffic to my website etc. as well as the strategy listed below;


My plans for promoting this project are endless but the media opportunities that I am currently working through are as follows:
•Networking Organisations:

*  BNI

*  Business Women’s Association

*  Border Kei Chamber
•Regular articles in WUEC & The Go
•Radio: I’ve had 2 slots on WCFM & 1 on Link
•Social Media

*   Linkd In

*   Facebook (LYP Page & Local Yokel ‘the person’)

*   (busy with Twitter, Instagram and Google Plus)
•Various markets & exhibitions (Jikeleza, The Crossing etc)
•Vehicle branding
•Every member has full use of The LYP logo “for accreditation” purposes.
•Event sponsorship where the budget allows – eg. Golf days, Selborne Primary Arabian Nights Dinner etc.

“In-progess” & Future marketing includes:

*  LYP mini mag in association with BNI

*   Wild Coast FM

*   LYP Expo

*   LYP Proudly EL t-shirt range

*   Annual LYP Directory

*   Ad hoc interaction events

*   Ad hoc talks networking groups and charities (Rotary etc)


Contact The Local Yokel Project to find out more on how to sign up to this awesome initiative!